Brands are transforming into complex ecosystems. In this emergent and self-organizing world, small details in branding and service design, when strategically orchestrated across customer touchpoints, have multiplier effects on the resulting customer experience. Do you think you can effectively tap into these small details?
To formulate effective marketing strategies, you need human-centered, context-sensitive, and creative research approaches that can capture and depict the holistic nature of the journey your customers are embarked upon. Rich insights inspire powerful and actionable strategies. This is where I come in.