Stimulating thoughts & new perspectives
BOOKS:
Varnali, K. (2012). Dijital Tutulma: Pazarlama Iletisimi ve Insan. Istanbul: Kapital Medya – MediaCat.
Varnali, K., Toker, A. & Yilmaz, C. (2010). Mobile Marketing: Fundamentals & Strategy. New York: McGraw-Hill.
BOOK CHAPTERS:
Varnali, K. (in press). Mobile Social Networks: Communication & Marketing Perspectives. In I. Lee (ed.), Strategy, Adoption and Competitive Advantage of Mobile Services in the Global Economy. Hersey: IGI Global.
Varnali, K. (2012). Cyber Behavior in Marketing. In Z. Yan (ed.), Encyclopedia of CyberBehavior. Hershey: IGI Global.
Varnali, K. (2011). Upgrading to Customer-Interaction 2.0 with Mobile. In Clary, T. (ed.), Horizons in Computer Science Research. NY: Nova Science Publishers.
Varnali, K. & Yilmaz, C. (2010). Exploring the Mobile Consumer. In I. Lee (Ed), Encyclopedia of E-Business Development and Management in the Global Economy (768-778). Hershey: IGI-Global.
ARTICLES:
Varnali, K. (2011). Personality traits and mobile consumer behavior: a critical review and research agenda. International Journal of E-Services and Mobile Applications, 3(4), 1-20.
Aygoren, O. & Varnali, K. (2011). A Value-based Analysis of Mobile Tagging. International Journal of E-Business Research, 7 (1), 93-104.
Varnali, K. (2010). The Impact of the Internet on Marketing Strategy: Revisiting Early Predictions. International Journal of E-Business Research, 6(4), 38-51.
Varnali, K. & Toker, A. (2010). Mobile Marketing Research: The-state-of-the-art. International Journal of Information Management, 30, 144-151.
Varnali, K., Toker, A. & Yilmaz, C. (2009). A Consumer Centric Model for Mobile Marketing. Proceedings of the 12th International Conference of ASBBS, 100-115.
Toker, A. & Varnali, K. (2009). A Framework for E-Potential Assessment in Online Markets. Journal of Internet Business, 6, 81-110.
CASE STUDIES:
Toker, A., Varnali, K. & Yilmaz C. (2011). Mobile Marketing at Turkcell: Turkey’s Leading Mobile Operator. Emerald Emerging Markets Case Studies, 1(1), 1-12.
