About Me

Greetings you’ve reached my blog! It means that you are either a student of mine or a like-minded wanderer. Either way, you are welcome and I’m happy that you are here. The theme of my blog is “New Media” and the goal is to provide a stimulating environment for co-exploring and co-learning the concept of “New Media” and its reflections on various aspects of society, culture, and economy. All comments and contributions will be appreciated as long as they are peaceful and not offensive. Have a wonderful day!

Who am I?

I am an enthusiastic researcher. I have been conducting research on a variety of topics related with marketing through new media. My prior research have appeared on several scholarly outlets as journal articles and book chapters. I am particularly interested in cross-media consumer behavior and the impact of technological improvements on the universe of marketing. My interest on new-technology related issues is largely due to the fact that I have an engineering background. I have obtained my Ph.D. on marketing from Bogazici University. Currently, I am the Vice-Dean of the Faculty of Communication, Istanbul Bilgi University, and teaching courses on new media, quantitative literacy, and brand management @ Department of Advertising, and on consumer behavior @ AdSchool Istanbul. In short, I have an entrepreneurial academic character and a vigorous appetite for research. I seek to establish collaborative relationships with scholars who have similar research interests.

Twitter: @kaanvarnali