The New Media Chronicle

Stimulating thoughts & new perspectives

Monthly Archives: June 2011

Measuring Push-Type Mobile Campaigns

Creating positive experiences in mobile marketing campaigns is contingent upon successfully meeting the requirements of the mobile medium. However, general practice in industry diverges from this conceptual argument. The foremost reason for this is the fact that response rate is often used as the ultimate success measure of push-type mobile marketing campaigns. Consequently, marketers focus [...]

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