Mobile Marketing: Fundamentals & Strategy

A Blueprint for Mobile Marketing Best Practices by Kaan Varnali, Aysegul Toker and Cengiz Yilmaz

‘Drawing on lessons from one of Europe’s most successful telecommunications companies, Mobile Marketing expertly explains the rules and lessons of the emerging mobile world. This is must reading for the marketing professional.’
Malcolm Gladwell

‘Digital will change advertising more than it did the music business. Mobile digital will be the true hero of this radical change. This book is about the early signs of this revolution. A must-read.’
Serdar Erener, Adman

‘Turkcell has proved to be one of the innovators and drivers of mobile marketing throughout EMEA. It therefore comes as no surprise that they should produce such a comprehensive guide to mobile marketing. The book contains both simple overviews of the prevailing technologies found in mobile marketing and more importantly some clear guidance on how to use them.’
Paul Berney, Managing Director Europe, Mobile Marketing Association

‘The authors have done a terrific job discussing the compelling case studies and carefully elaborating on the lessons learned. Mobile marketing is a very effective way to engage consumers and brands to create a win-win solution, and this book explains how to achieve it.’
Chetan Sharma, President, Chetan Sharma Consulting, and coauthor of Mobile Advertising

Available at book stores:  McGraw-Hill Professional, Barnes & Noble, Waterstones, Paddyfield, Amazon

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